4/10/2004 02:06:00 PM

I am reading Seth Godin's new book, Free Prize Inside. Pretty good so far--if you are into the nu-marketing thing. The coolest part of the book's branding is that it is packaged inside a cereal box.

Free Prize Inside is in many ways a chapter from a larger book. Purple Cows is a chapter in this larger book as well. I wonder how many more chapters are up Seth's sleeve?