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Wednesday, January 05, 2005
1/05/2005 01:59:00 PM January 5th: The Twelfth Day of Christmas
Just the beginning - The Future: Part II Christmas is over. The twelfth day has arrived. Things are changing rapidly as 2005 dawns. As promised on the tenth day, I want to go out thinking more about the future of SmartCommons. To recap: SmartCommons is about social ownership. This initial release is a first sketch of an ownership operating system that has been brewing in my head for some time. The rough edges of the project still make it feel somewhat academic, but the intent is decidedly commercial. The main point is filling out the Total Product Lifecycle that is currently being ignored by major retailers. SmartCommons steps in after the initial transaction and before the resale or disposal of the asset providing management and sharing services to consumers and a platform for a new kind of contextual instant commerce, life-context targeted advertising and brand sponsored loyalty programs. All of that aside (unless you know one of the people who run the Best Buy Reward Zone program... in which case you should call me), these are some of the areas being developed around the SmartCommons vision:
All of these things are being created to fulfill the vision articulated on the first day of this Share Something Christmas: Social software is at its best when it is about sharing life with the people you are already in community with. So one final time, Merry Christmas and a Happy New Year. This is just the beginning. ::Added Bonus:: SmartCommons Tip #4 There are situations where sharing beyond your direct circle of friends and family may be useful. If you are a member of a club or religious group you may be open to sharing with a fellow member even if they are not in your direct circle of friends. You can do this in SmartCommons by establishing a Community (I suggest a Private or Secret community) and whenever someone joins in they have the option of sharing their Collection with all of the members of the Community. St. Mark in France and The Bridge in Oregon are both testing out this capability right now. -------The Twelve Days of SmartCommons Christmas------- The First Day of Christmas: A Share Something Christmas The Second Day of Christmas: Cataloging the Christmas Sh*tstorm The Third Day of Christmas: Social Ownership The Fourth Day of Christmas: Compatriots The Fifth Day of Christmas: Selective Disclosure The Sixth Day of Christmas: Doing Stuff Together The Seventh Day of Christmas: Happy New Year The Eighth Day of Christmas: Resolutions The Ninth Day of Christmas: Presenting Oneself The Tenth Day of Christmas: The Future: Part I The Eleventh Day of Christmas: Watch Lists and The Future Deferred The Twelfth Day of Christmas: Just the beginning - The Future: Part II
Finally, if any of you want to spread the word discretely there is a page out there that sells buttons and magnets at cost. No one makes any money on these (except the manufacturer). They'll be all the rage at ET.
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